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No-hassle Tactics For Advertising Design Around The Uk

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A Helpful Breakdown Of Straightforward [advertising] Solutions

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Martin Sorrell, head of the world's biggest ad agency, resigns amid controversy

Image: Martin Sorrell Meanwhile management consultants such as Deloitte and Accenture are nibbling away at the ad agency business, offering expertise in strategy and data analysis for big marketers as well as the business of creating advertising. WPP Group has already lost some major businesses, including AT&T. Ford is also currently reviewing its agency relationship with WPP . Many of the biggest U.S. media companies, which spend heavily on promoting movies that are produced by their studios, are also re-evaluating the market and seeking out consolidation and cutting costs. Women in Hollywood roundtable: Let's talk about the guys The board statement said that WPP chairman Roberto Quarta would take over as executive chairman and that two internal executives were being named co-chief operating officers; Mark Read, the chief executive of Wunderman, one of WPP’s advertising agencies, and Andrew Scott, WPP’s corporate development director and chief operating officer of Europe. A search is being conducted for a new chief executive. The swift management change comes as WPP — and the entire ad agency business — is being battered by clients looking to cut spending and take advantage of technological change that allows them to identify their customers more precisely. “There is frustration with the stock and an absence of business growth at company level,” said Brian Wieser, a senior advertising analyst at Pivotal Research Group. “They weren’t able to dig themselves out of a strategic muck.” Some see Sorrell as a victim of the times and his departure a result of the board’s desire for a fresh face at the helm. The ad firm warned in March that 2018 would be a rough year and that 2017 was “not pretty.” The stock suspended trading on March 1 because it fell 15 percent in one day after it warned 2018 would show little to no growth.

For the original version including any supplementary images or video, visit https://www.nbcnews.com/business/business-news/martin-sorrell-head-world-s-biggest-ad-agency-resigns-n866271

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